Affinity Group Canada is comprised of Canadian foodservice brokers; JL International in eastern Canada and Advantage Foodservice in western Canada. We are a combined team of 60 sales managers, marketing, customer service, warehouse and logistics specialists ready to support our client’s every need throughout the foodservice and retail fresh foods supply chain. We are passionate about the needs of our customers, our brands and our employees.
Specializing in food marketing for companies within the food industry, we are now Canada’s largest food service broker with offices, warehouses and culinary centres throughout Canada.
Building on the strength of manufacturer and distributor partnerships, Affinity Group Canada nurtures and develops long term relationships with operators in every foodservice segment. We have a nationwide sales force specializing in servicing specific channels throughout the foodservice landscape.
Affinity Group Canada offers retail and industrial account coverage. Our highly skilled associates have extensive experience offering comprehensive and detailed solutions for retail and industrial segments. Our relationships are well developed with all levels from corporate executives, to category management, to store operations. Various segments include:
Consolidated Distribution Canada (CDC) Foods is our redistribution arm, servicing several of our clients.
CDC Foods manages the transportation of goods from manufacturing facilities to the foodservice distribution network. We offer comprehensive end-to-end service including:
CDC Foods eliminates the complications associated with shipping logistics and doing business in different currencies. We ship coast-to-coast through our own and third-party warehouse facilities located in B.C., Alberta, Ontario and Quebec.
Our marketing team stands at the forefront of our organization, creating direction for our clients by utilizing clear understanding of trends, insights and competitive analysis. Research and analytics play a key role in our success through the sourcing and mining of critical data. Affinity Group Canada invests in Ignite by Technomic, an internationally utilized foodservice trend resource. Leading edge CRM technology allows us to offer real time updates to our sales teams and clients, enabling segmentation of data by:
We equip our teams with access to the best-in-class foodservice specific tools on trends, news, customer data, forecasted promotional initiatives and marketing material.
Our holistic approach of offering the best service stems from our passion for the foodservice industry. We work with our clients and end user accounts to implement a range of culinary solutions, utilizing our fully equipped commercial test kitchens and industry experienced corporate chef. We provide a wide spectrum of customized services that include sessions focusing on culinary ideation, operational insight, menu generation, trend analysis, product development and training. By tailoring our services to suit unique needs and stay abreast of industry trends, we have the resources that enable our partnerships to flourish.